Your partners in media success
Teams
Our Team
Michael Petersen
FOUNDER, CEO
“For Michael, there’s no substitute for passion. His fierce commitment to seeing clients succeed drives his team to pivot for maximum return through cost-efficient and results-oriented campaigns.
Known in the industry for his honesty, integrity and broad knowledge, MP’s pursuit of superior customer care positions Pivotus as the new standard in digitally-led media agencies.”
Dane Jordan
OPERATIONS DIRECTOR
Dane has years of experience working with global agencies, independents, ad-tech vendors and directly with brands across South East Asia.
This background ensures that Dane has one of the broadest and most highly valued skill sets in the industry, covering Data & Business Intelligence, Product Development, Marketing, Ad-Tech, Operations, Events, PR and Sales. All of which provides Pivotus with the ability to consistently provide innovative solutions and strategic thinking for your brand whilst ensuring values-driven service and passion for excellence.
Nicole Hofmeier
HEAD OF ANALYTICS
During her 20-year career with Pivotus working across account management, programmatic trading, operations management and data wrangling Nicole has acquired a unique skillset.
The combination of her broad experience and fastidious nature perfectly position her to drive Pivotus’ development of campaign and business intelligence dashboards, delivering meaningful insights to clients and the broader team.
A passionate believer in service excellence, Nicole is continually working on the evolution of data architecture and visualisation practices at Pivotus, ensuring all stakeholders have access to the right data at the right time to drive meaningful business results.
Adrienne Le Mura
ACCOUNT DIRECTOR
Adrienne brings with her a deep understanding of the media industry, having spent the past 19 years in media, content solutions and senior marketing roles.
She strongly believes that understanding the why before delivering the how is an important part of her role—and that asking the right questions transforms the Pivotus team from order-takers to success-makers.
A master juggler, Adrienne leads a highly skilled team who are dedicated to delivering high quality customer service and real results.
Ruther Chan
ACCOUNT DIRECTOR
Ruther joined Pivotus after spending 4.5 years with the Dentsu Aegis Network where he was Senior Investment Manager for DentsuX. Ruther has also worked with Xaxis and Mediacom in Singapore.
He has 12 years’ experience in media planning and buying and digital investment, with his ASEAN market experience suiting his client portfolio including commercial property services in South East Asia and the domestic and international search for university students.
His experience covers both offline and online channels, with his career evolving in line with the industry’s move into digital maturity. Ruther now focuses on helping clients achieve their business goals through digital transformation.
Manon Gattolin
SENIOR ACCOUNT MANAGER
Manon has over 8 years digital media industry experience that she brings to her clients and agencies to ensure a smooth digital campaign experience.
Manon enjoys working in collaboration with our clients to deliver results and also educate them during their journey with us without the technical platform jargons. Whether it’s a Performance campaign or Brand Awareness campaign, Search, Social or Programmatic, Manon will get your campaign up and running with the best industry practice and make the process smooth and your life easier.
Manon has a Master Degree in Marketing from Lyon, France, and she has worked with Foxtel Media, Channel 10, Near Mobile Location, Programmatic, Search and Social in the Australian and NZ market.
Chel David
SENIOR PPC TRADER
Chel is an experienced, result driven and versatile PPC campaign specialist. She has been in the digital advertising and marketing industry for 6 yrs now.
She started her career in a mobile app advertising agency. Her passion in the industry led her to learn Google and Facebook Ads and now almost all PPC platforms including Bing, Linkedin, Gemini, and Taboola.
With her all-around PPC knowledge, she helps out Pivotus in strategizing, creating, and optimizing campaigns that deliver superior results to the clients
Reena Nikam
QA MANAGER
Reena loves to keep everything organized and in check with a key attention to details. She believes in that there is always something about ourselves we can improve. The human potential is limitless, so one should always work on to keep upgrading himself.
She has over 8 years of experience working in digital marketing and have hands on knowledge of some of the widely used media buying platforms in programmatic, search and social domains like CM360/DV360, Facebook ad manager, Taboola, etc.
“You should love what you do” is her favorite chant which helps her to stay productive, positive and motivated always.
Shelleni Laceda
Executive Assistant to CEO and Office Manager
Shell is a highly service-oriented professional that works with full responsibility and dedication. Shell is an Executive Assistant and HR Administrator working alongside the executive team of Pivotus. Shell specializes in support and organisation, responsible to provide support to the CEO and his projects including HR administration. In the past, Shell had eight years of experience as an Executive Assistant to the top executives of a global company and to its HR and Admin departments. Her six years experience in teaching and twenty years experience in events planning and coordination, have developed her working skills to be more diligent and confident in any workload entrusted to her.
Efril Sorongon
ACCOUNT MANAGER
Entering the industry many years ago, Efril has always believed that being in the agency side, we are not just media implementers but media partners. There is great added value when we partner with our clients in helping them with their needs and going the extra mile.
She uses her strength in project management to be a team player in assisting everyone internally to ensure that we have everything covered and client is satisfied not just with the results of their campaigns, but also with the servicing team.
Hardeep Gill
ACCOUNT MANAGER
Hardeep is committed to achieving client satisfaction through excellent service and open communication. Hardeep has both the technical understanding of performance marketing through his years as a Trader and also the ability to create true value for his clients by communicating strategies and insights with ease. Hardeep embodies Pivotus’ values of Absolute Honesty and Superior Service to drive his decisions and create meaningful impact for clients.
Shaun Taylor
ACCOUNT MANAGER
Meet Shaun, the witty and empathetic Account Manager, known for his commitment to client happiness and success. With a genuine care for his clients’ well-being, Shaun combines his humor and empathy to build strong relationships. His transparent approach, integrity, and dedication to superior customer care set him apart as a trailblazer in the industry, consistently delivering tailored solutions and driving clients towards remarkable results.
Adonis Nicolas
DIGITAL DESIGNER
Don is a Purpose Driven Digital Designer. With years of experience in digital designs, he understands that the goal of every design isn’t just about creating aesthetically appealing content; it’s about solving problems and providing results for clients.
Don sees Pivotus as his dream environment for sharing and developing his values and skills in order to bring Pivotus’ vision to life and provide clients with skyrocketing results and streamlined processes.
Rebekah Wymer
SENIOR ACCOUNT MANAGER
Rebekah has just over 10 years experience working in the media industry with a background in both online and offline channels across many different client categories. She brings to Pivotus a passion for exceptional client service, with a personable and seamless approach.
Rebekah has worked for large agencies including Group M, Dentsu Aegis Network and PHD. She also has experience working in a smaller full service brand/creative agency allowing a full understanding of the complete media/marketing ecosystem (from brand building, creative, media planning/buying through to website design and build).
Jose Mathew Jojo
PROGRAMMATIC MANAGER
Jo has over 6 years of experience working in the digital marketing industry with primary focus on programmatic advertising. He started his career as an SEO analyst and then moved into programmatic. He has worked on multiple DSPs handling campaigns for brands like Coca-Cola, Diageo, Honda, AB InBev and Ubisoft.
Mithil Gajbhiye
PPC TRADER
Mithil is a Data-driven marketer with business knowledge and with 2 years of experience, updated with the latest developments in the digital marketing landscape. Skilled at designing and implementing the marketing strategy utilizing key channels of acquisition like PPC, Display, Social, SEO, and Programmatic. Mithil strongly believes the data + story is the only way to make marketing work in today’s world. Mithil holds a Bachelor’s Degree in Engineering and a Master’s in Business and Finance from Charles Darwin University.
Imran Syed
TAGGING AND ANALYTICS MANAGER
Imran is Tagging & Analytics Manager with over 6 years of experience in Ad Operations,Tagging and Reporting. During his tenure with Google Operations Center, Imran has gained Subject Matter Expertise on CM360 and has helped clients across the EMEA, APAC and NA regions. His technical knowledge combined with his Agency-level exposure enables him to provide superior service. The fact that Imran believes “Learning is never ending” keeps him motivated to always stay relevant in the Industry.
Jasper Moscosa
Senior PPC Trader
With six years of experience in PPC advertising, Jasper is a seasoned professional well-versed in the latest industry trends and best practices. His expertise includes campaign optimisation, keyword research, ad copywriting and analytics. Jasper is a strategic thinker who is able to identify and capitalise on opportunities to drive business growth. He has an in-depth understanding of platforms such as Google Ads, Bing, Meta, LinkedIn, The Trade Desk and more. It’s actually Jasper’s second time at Pivotus!
Gerlyne Bautista
Digital Marketing Analyst
Gerlyne has a profound love for data. She specialises in business intelligence, effortlessly unraveling complex data puzzles and creating insightful visualisations. Gerlyne’s knack for simplifying data makes it accessible and valuable to everyone, ensuring a meaningful impact on those engaging with it.
Kirsty Gonzalez
Account Manager
With over 15 years experience working across media agencies and publishers including News Corp and Domain Group, Kirsty is an efficient and hard working account manager who thrives on providing excellent customer service and support for her clients.
A keen multi-tasker, with a happy attitude and easy to deal with nature, Kirsty enjoys guiding her clients through all aspects of campaign management to ensure a smooth process that results in a successful campaign with tangible results.