Pivotus’ partnership with a global programmatic optimisation AI provider exploded the performance results our hands on traders were achieving by an extra 30% – 50% improvement in KPIs. 

As they have for years, our Traders plan and create detailed programmatic campaigns across DSPs.  The advantage of adding in AI after go-live is the layer of new “every 3 hourly” full extraction, analysis and resubmission of line items back into the DSP that narrow the campaigns towards the KPI’s on a 24/7 basis. Though our traders can setup, optimise, sense check and interpret these campaigns extremely well, we don’t make them work those sorts of hours!