Dynamic Creative Optimisation (DCO) helps advertisers and agencies deliver more relevant, informative, personalised and impactful ad experiences. DCO also helps advertisers improve scale and efficiency. Rather than creating multiple versions of the same ad for different locales and audiences, DCO does it for them.
Not only does this save time, it means you can potentially run 1000’s of versions of personalised creative with ease to deliver relevant content at the right time to the right people.
So what results have we seen for our clients?
Utilising DCO to deliver highly personalised messages to users instead of using a simple retargeting campaign, we were able to deliver over 1000+ versions of creative whilst also significantly lowering clients previous results, for example we saw:
Cost Per Action (CPA) – 69%
Cost Per Lead (CPL) – 67%
Cost Per Website Engagement (CPE) – 58%
Sure, it takes some work to map and build the model for DCO, but as per the the numbers above, any time or cost invested upfront is well and truly recovered by campaign improvements.
