Marketing Intelligence
Comprehensive Marketing Intelligence and Data Visualisation Services
Our Services
Seamless Data Integration
We combine data from all your ad platforms, organic social, EDMs, CRM, and more for a holistic view.
Actionable
Insights
Our dashboards help you identify what’s working, what’s not, and where to focus your efforts.
Time-Saving
Automation
Automated reporting means less manual work and more time for strategic thinking.
Our Analytics Framework
Understand
We start by understanding your business information needs and project goals. What problems are you trying to solve? What questions need answers? What decisions need to be made?
Source & Prepare
We determine what data is needed, automate its extraction, and securely store it in a Data Warehouse. Then, we meticulously clean and harmonise data from diverse sources, making it usable and meaningful. We handle inconsistencies and incompleteness to reveal the gold in your data.
See & Empower
The data comes to life through powerful visualisations. We analyse trends, relationships, and performance, presenting findings that lead to actionable conclusions. Our goal is to empower you to use your data to drive business forward, with intuitive dashboards at your fingertips.
Refine
Your business is dynamic, and your Marketing Intelligence needs to be the same. We provide ongoing maintenance for your data infrastructure and offer interim reports and analysis to ensure you continuously derive maximum value. We help you adapt as your needs evolve.
We Work With Your Existing Ecosystem
Our expertise spans a wide array of advertising platforms, CRM systems, analytics tools, and data visualisation platforms. We seamlessly integrate with your current setup to deliver comprehensive insights, including tools like HubSpot, Salesforce, Google Ads, Facebook, Instagram, Google Analytics, Looker Studio, Mailchimp, Power BI, Tableau, AWS, Funnel.io and TikTok.
Our Key Offerings
Choose the specific services that best fit your needs, or combine them for a comprehensive marketing intelligence solution.
Marketing Scorecards
Gain a topline view of marketing performance and other non-media effectiveness measures. Our scorecards provide ratings and rankings against Marketing KPIs across various business areas – brands, stores, locations, regions – enabling easy comparison and performance monitoring.
Sales and ROAS Analysis
Combine sales values with ad spend to understand what truly drives sales and identify the best Return on Ad Spend (ROAS). With best-practice campaign naming and UTMs, link your advertising spend with CRM sales data to pinpoint high-performing channels and campaigns.
Multi-Channel Advertising & Owned Media
View your advertising results from all channels in one place, complete with meaningful breakdowns and comparative metrics for a comprehensive performance overview. Enhance this further by integrating your owned media activities for a truly holistic view of all marketing efforts.
Organic Social & EDM Performance
Effortlessly compare Organic Social and EDM results across brands, retailers, or campaigns. Our dashboards visualise your performance, focusing on key metrics and providing easy visual references for top-performing content and campaigns.
Industry Data & Insights
Access and visualise external industry data alongside your internal metrics to benchmark performance, identify growth opportunities, and enrich your understanding of your sector and market potential. We also provide ongoing insights and analysis for deeper engagement.
Marketing Incrementality Measurement
The gold standard of marketing effectiveness employs three key methods, addressing questions from tactical to strategic levels. Digital Attribution is your starting point, with further elements added based on resources and decision complexity.
Digital Attribution
Assigns credit to digital touchpoints on the conversion path, providing granular and timely metrics for tactical optimisation.
Controlled Experiments
Varies ad exposure or other marketing elements to provide the most reliable estimate of ad incrementality, allowing you to test new and granular impacts.
Marketing Mix Modelling
Identifies and isolates advertising effects using statistical modeling, offering a holistic estimate of ad contribution within broader marketing and external factors.
If your team is ready to level-up your Marketing Measurement, Pivotus can work with you or your agency to plan and implement an enriched measurement strategy.
Our Marketing Intelligence Project Stages
Our project stages align seamlessly with our analytics framework, ensuring a structured and efficient delivery tailored to your specific project’s complexity. These will vary depending on the complexity of the project and will be tailored to your project in the quote.
What Our Clients Say
Your dashboards are a work of art.
Love our dashboard. I’ve been using it to review some strategic decisions we have made, and it has been super helpful.
